Visualizing Your Brand

People don't easily remember names, but Brands seem to stick with them.  The best ones have a catchy phrase and a visual image that is easy to recognize.

What is your brand ?  Is it something short, inspiring, and easy to recognize ?  When MasterLink Software started in 1983, a consultant created the Auto Shop Writer logo.  It's unlike anything provided by other companies.  It's the studious little professor with a pencil, ready to work for you, standing next to a reliable classic car.  Our clients know the brand, and so do others.  It has been there for 33 + years, and it sends a message.

If your clients look at your brand, do they think of you ?  Do you have it present everywhere ?  It should be on your paperwork they take home.  It can be on your correspondence.  It should be prominently displayed in your business where clients visit, and of course it needs to be on your business card.

Do your clients think of quality service, and a welcoming environment, when they see that brand ?  Think about Apple computers.  That simple little apple logo signifies to millions that the product upon which it is placed is of high quality.  In addition, they know the store that displays that logo provides friendly, receptive staff, and a dedicated support team ready to resolve their concerns.   Does your brand carry a similar message.

If you don't have a solid visual brand, there are some excellent consultants who can help you create one.  Then, embrace it, spread it everywhere, and back up it's message with the highest quality service.