Profiling Your Strengths and Services

Do you know your strengths ?  Most businesses don't even think about this, but your customers do.  Considering the diversity of products on which you may work, your clients want to know your expertise relative to their specific needs.  Just like doctors have specialties in their practice, it is probably your business does also.  The whole summation can be found in two areas:

Expertise - What specific skills do your employees possess ?  They may have attended special courses, or received certifications through testing, on specific types of services or brands.  Years of experience specializing on probles is also appreciated.  Create a profile of the expertise clearly exhibited by your staff, and let others know what they have to offer.

Equipment - With today's modern technology in vehicles, the equipment needed to perform repairs and adjustments is significant.  Gone are the days when a set of wrenches and screwdrivers were sufficient to enact all repairs.  You will want to share with potential clients the types of equipment that make you unique, or highly qualified, to perform specific services.

Once you determine your service strengths, then you want to use your marketing efforts to communicate that to your clients.  It is likely they will be looking for a service provider who specializes in a particular brand or service ( ie. electrical, fuel, transmission, etc. ).  You want to be sure your outstanding qualities are featured in your communications and any niche marketing.