{"id":419,"date":"2014-03-10T18:57:00","date_gmt":"2014-03-10T18:57:00","guid":{"rendered":"http:\/\/autoshopwriter.com\/?p=419"},"modified":"2014-03-10T19:34:23","modified_gmt":"2014-03-10T19:34:23","slug":"do-your-advertising-dollars-return-profit","status":"publish","type":"post","link":"https:\/\/autoshopwriter.com\/?p=419","title":{"rendered":"Do your advertising dollars return profit ?"},"content":{"rendered":"

\"Roulette\"<\/a>For some companies, business is booming.\u00a0 Others report they are struggling to keep the doors open.\u00a0 What makes the difference ?\u00a0 How can you increase your profits and make \u201cdoing business\u201d worthwhile?<\/p>\n

One huge contributor will be the quality of your work.\u00a0 Another is charging enough.\u00a0 Perhaps the least tracked, however, is the money you simply throw away.\u00a0 Advertising ( marketing ) is one of those investments that may, or may not, be paying off.<\/p>\n

As a business owner, or manager, you will be contacted regularly by someone who wants to sell you a marketing service, guaranteed to grow your business.\u00a0 In these situations, the sales pitch is glorious, but the results may be quite muddy.\u00a0 In fact, if the \u201cplan\u201d doesn\u2019t work for you, be assured the sales rep will quickly confirm you must not be using it correctly!<\/p>\n

To make wise decisions on marketing, you need to know exactly what you invest, and exactly how much return it brings.\u00a0 The costs are easy because you pay that bill every month.\u00a0 It is important, though, that you also track every job you receive when it results from a marketing campaign.<\/p>\n

Auto Shop Writer users can mark each workorder for the source.\u00a0 It may be a returning customer, or it might be from one of the campaigns you are using.\u00a0 Reports show the breakdown of work based on how it is characterized.\u00a0 You can track as many resources or campaigns as you want.<\/p>\n

You also need to know the profitability on the jobs in order to appreciate the value of the campaign.\u00a0 Lets say you run a postcard campaign.\u00a0 You spend $300 to send out the cards.\u00a0 Then, your customers respond by coming in for a service.\u00a0 50 people respond to the \u201cspecial\u201d and that may sound great.\u00a0 However, when you look at your actual profit, you only net $5 on each special.\u00a0 Thus you spent $300 and got back $250.\u00a0 Your campaign actually cost you $50.\u00a0 Salespeople will tell you there is a \u201ccarry over\u201d effect that increases your customer base over time, and their might be.\u00a0 That is something you can\u2019t measure.\u00a0 You can be sure that a good percentage of those people who responded simply jump on bargains.<\/p>\n

If you want to increase profits, you need to know where your money is being spent effectively.\u00a0 If you don\u2019t get the results you need from a marketing campaign strategy, its time to refine the audience, or to look at other methods.\u00a0 Ultimately it\u2019s all about bringing you to the attention of probable clients, and then motivating them to come use your services.<\/p>\n","protected":false},"excerpt":{"rendered":"

For some companies, business is booming.\u00a0 Others report they are struggling to keep the doors open.\u00a0 What makes the difference ?\u00a0 How can you increase your profits and make \u201cdoing business\u201d worthwhile? One huge contributor will be the quality of your work.\u00a0 Another is charging enough.\u00a0 Perhaps the least tracked, however, is the money you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,22],"tags":[33,36,37,38,35,34,32],"class_list":["post-419","post","type-post","status-publish","format-standard","hentry","category-increaseprofits","category-main","tag-advertising","tag-expense","tag-income","tag-marketing","tag-profit","tag-return-on-investment","tag-roi"],"_links":{"self":[{"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=\/wp\/v2\/posts\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=419"}],"version-history":[{"count":2,"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=\/wp\/v2\/posts\/419\/revisions"}],"predecessor-version":[{"id":422,"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=\/wp\/v2\/posts\/419\/revisions\/422"}],"wp:attachment":[{"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoshopwriter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}